It seems like I’ve heard the concept of touch points, and customer life cycles come up A LOT recently. It’s always been “a thing”, and has been used for years. Especially in this digital age, there are so many more ways to either “blindly” reach out to customers in where we “think” they are in their life cycle, but also in many cases, where we KNOW they are in their life cycle. As creepy, and…

Video has established itself as the single most effective tool for engaging an audience online, and the preferred way to deliver messages by a growing majority of marketers. Why? Because video increases your organic search traffic, keeps customers engaged with your message longer, and most importantly, significantly improves conversion rates.   The ultimate power of video is it connects with the viewer’s emotional core in a way that allows them to identify with—and fully consume—the relevance…

This is the question most often asked during demonstrations of the Silver6 personalized video platform. The answer is both complicated and simple… First let’s get the complicated out of the way. The backbone of the Silver6 video productions system is data protected by security. The videos can include personal, and in many cases potentially confidential information about the recipient. Thus the reason we’ve just wrapped up the onsite portion of the SOC2 Type 1 compliancy…

It is 2016…new marketing technologies abound…one of the most unique being the Silver6 personalized video solution…positioning itself on the leading edge of this innovations firestorm. Just how did we get here? Let’s take a look back at the evolution of fundamental marketing communications/technologies: from direct mail, to email, and now to personalized video! The year was 1775 when Benjamin Franklin became the first Postmaster General. Fast forward almost two centuries to 1971, when the postal…

Silver6, an Urbandale Iowa marketing technology company, has been recognized by winning the Best of Show award at the prestigious Finovate Conference, held each year in San Jose, California. This award recognized Silver6 for developing a unique video personalization platform which enables companies to deliver personalized customer account information in an engaging, persuasive video format. Content delivered in this data-driven, one-to-one video format can include the full range of banking and financial services reports and…